MobiKwik-Driving Credit Card Activation & Spend Growth through Reward-Led Engagement
MobiKwik partnered with us to boost activation and monthly spends for its co-branded credit cards with SBM Bank and SSFB Bank. Here’s how MobiKwik leveraged a reward-led engagement strategy to d
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MobiKwik-Driving Credit Card Activation & Spend Growth through Reward-Led Engagement
MobiKwik partnered with us to boost activation and monthly spends for its co-branded credit cards with SBM Bank and SSFB Bank. Here’s how MobiKwik leveraged a reward-led engagement strategy to d
Read More
BigBasket – Driving Incremental Orders through Reward Gamification
BigBasket partnered with us to introduce a gamified rewards program that encouraged users to shop more frequently and unlock instant benefits. Here’s how BigBasket drove higher repeat orders and
Read More
JioMart achieves 2X the expected reach by promoting on banking apps
JioMart partnered with us to run an exclusive campaign promoting their 5-day sale on PSU bank apps. Here's a closer look at what JioMart achieved from this approach.
Read More
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Canara Bank’s Tactical UPI Campaign – Boosting Digital Engagement Through Smart Rewards
Discover how Canara Bank partnered with us to boost digital engagement through smart rewards
Read More
IDFC FIRST Bank’s Activation Drive – Turning Passive Cardholders into Online Spenders
Discover how IDFC Bank partnered with us to turn passive cardholders into online spenders
Read More
The Age of Brand-Bank Marketing: Major Brands Leveraging Banks to Widen Reach
In August 2023, Godrej and Amazon campaigned on two of India’s top banks and the results clearly point to the benefits of brands promoting on banks with maximum reach.
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Top 10 PSU Banks in India in 2024
We look at three sets of data to determine which are the top ten public banks in India, partially shedding light on the importance of a customer-centric approach.
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Is it Time to Relook at What Super App Means in the Indian Context?
The perception that odds are stacked against Super Apps in the Indian market might hinder growth for such apps unless we redefine them to fit the Indian market.
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The Power of Personalization: Exploring How Banks and Brands are Personalizing their Offerings for the Consumers
Personalization tailors experiences to user needs, building comfort, relevance, and value.
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Exploring the Effects of Gamification in Banking: A Perspective
Major banks are concerned about the rising competition and dropping customer engagement. Can gamified user experiences save the day? Let’s find out.
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MobiKwik-Driving Credit Card Activation & Spend Growth through Reward-Led Engagement
MobiKwik partnered with us to boost activation and monthly spends for its co-branded credit cards with SBM Bank and SSFB Bank. Here’s how MobiKwik leveraged a reward-led engagement strategy to d
Read More
BigBasket – Driving Incremental Orders through Reward Gamification
BigBasket partnered with us to introduce a gamified rewards program that encouraged users to shop more frequently and unlock instant benefits. Here’s how BigBasket drove higher repeat orders and
Read More
The Age of Brand-Bank Marketing: Major Brands Leveraging Banks to Widen Reach
In August 2023, Godrej and Amazon campaigned on two of India’s top banks and the results clearly point to the benefits of brands promoting on banks with maximum reach.
Read More
Top 10 PSU Banks in India in 2024
We look at three sets of data to determine which are the top ten public banks in India, partially shedding light on the importance of a customer-centric approach.
Read More
JioMart achieves 2X the expected reach by promoting on banking apps
JioMart partnered with us to run an exclusive campaign promoting their 5-day sale on PSU bank apps. Here's a closer look at what JioMart achieved from this approach.
Read More
Canara Bank’s Tactical UPI Campaign – Boosting Digital Engagement Through Smart Rewards
Discover how Canara Bank partnered with us to boost digital engagement through smart rewards
Read More
IDFC FIRST Bank’s Activation Drive – Turning Passive Cardholders into Online Spenders
Discover how IDFC Bank partnered with us to turn passive cardholders into online spenders
Read More
Is it Time to Relook at What Super App Means in the Indian Context?
The perception that odds are stacked against Super Apps in the Indian market might hinder growth for such apps unless we redefine them to fit the Indian market.
Read More