MobiKwik-Driving Credit Card Activation & Spend Growth through Reward-Led Engagement

Objective

MobiKwik set out to enhance activation and usage for itsco-branded credit cards with SBM Bank and SSFB Bank. The goal was to create aseamless and rewarding journey that would encourage users to activate theircards early, transact more frequently, and remain engaged throughout theirlifecycle.

Challenge

A considerable share of new cardholders delayed orskipped their activation step entirely, resulting in low engagement and limitedfirst-month usage. This gap between card issuance and first transaction reducedthe overall effectiveness of MobiKwik’s credit card program and impactedlong-term retention.

Solution

In collaboration with Cheggout, MobiKwik introduced a reward-first Consumer Value Proposition (CVP) framework toconnect rewards with relevance and recall.

Key components included:

• Dedicated  Microsites: Custom platforms for SBM and SSFB co-branded cards featuring all exclusive offers.
• Trending and High-Intent CVPs: Curated deals across lifestyle, entertainment, and everyday categories to appeal to diverse users.
• Automated Reward Fulfillment: Instant reward delivery following card signup and activation for a frictionless experience.
• Real-Time Analytics: Dynamic dashboards to track engagement, redemption, and usage uplift with full transparency.

This initiative helped transform a functional activation process into a rewarding, aspirational experience for new users.

Execution Highlights

• Seamless integration within MobiKwik’s existing digital ecosystem for effortless access.
• Multi-channel communication through emails, push notifications, and in-app banners to guide users toward activation.
• Full  automation ensuring instant gratification and consistent user experience.
• Ongoing refresh of reward categories to maintain engagement and relevance over time.

Impact

The campaign delivered a strong, measurable uplift across key engagement metrics:

• Significantly higher activation rates within the first month of card issuance.
• Substantial improvement in average monthly spending among users engaging with CVPs.
• Remarkable increase in offer utilization, reflecting high engagement with the curated microsites.
• Noticeable growth in active cardholders driven by sustained reward-led communication.

Overall, MobiKwik’s partnership with Cheggout helped convertnew cardholders into loyal, high-value users, creating an enduringengagement loop between activation, usage, and reward.

Testimonial

“Cheggout’s reward-first engagement helped us bridge thegap between issuance and activation. The CVPs and microsite experience directlyimproved spends and retention, making our co-branded card journey far morerewarding.”
— Team MobiKwik

Conclusion

The MobiKwik–Cheggout partnership exemplifies howreward-driven engagement can power financial product adoption and sustainedusage. By combining personalized microsites, trending offers, and automatedfulfillment, MobiKwik successfully turned activation into a moment of delightand transformed ordinary transactions into lasting engagement.

Cheggout’s CVP framework proved instrumental in drivinglong-term growth, retention, and brand affinity—demonstrating that when rewardsmeet relevance, engagement follows naturally.

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