Cheggout

Case Study: JioMart achieves 2X the expected reach

JioMart partnered with us to run an exclusive campaign promoting their 5-day sale on PSU bank apps. Here's a closer look at what JioMart achieved from this approach.

Top 10 PSU Banks in India

We look at three sets of data to determine which are the top ten public banks in India, partially shedding light on the importance of a customer-centric approach.

Discussing Customer Loyalty and the Factors Affecting it

Customer loyalty is non-negotiable for business growth. But customer retention seldom tops the list of priorities for businesses. We explore this gap and ways to bridge it.

February 5, 2024

Is India Ready for Super Apps?

The perception that odds are stacked against Super Apps in the Indian market might hinder growth for such apps unless we redefine them to fit the Indian market.

December 21, 2023

Exploring the Effects of Gamification in Banking

Major banks are concerned about the rising competition and dropping customer engagement. Can gamified user experiences save the day? Let’s find out.

January 10, 2024

How are Banks and Brands Personalizing their Offerings

Personalization involves offering customers services tailored to their needs and wants to provide the customers a sense of comfort, familiarity and, most importantly, value.

January 10, 2024

The Age of Brand-Bank Marketing: Leveraging Banks' Reach

In August 2023, Godrej and Amazon campaigned on two of India’s top banks and the results clearly point to the benefits of brands promoting on banks with maximum reach.

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Case Study: JioMart achieves 2X the expected reach

JioMart partnered with us to run an exclusive campaign promoting their 5-day sale on PSU bank apps. Here's a closer look at what JioMart achieved from this approach.

This is some text inside of a div block.

How are Banks and Brands Personalizing their Offerings

Personalization involves offering customers services tailored to their needs and wants to provide the customers a sense of comfort, familiarity and, most importantly, value.

This is some text inside of a div block.

Ad frauds to cost $100 billion to brands: How to tackle that

Ad frauds drain brand campaign resources. Regardless of what the ad platforms claim, this menace often proves fatal for brands and their marketing efforts.

This is some text inside of a div block.

The Age of Brand-Bank Marketing: Leveraging Banks' Reach

In August 2023, Godrej and Amazon campaigned on two of India’s top banks and the results clearly point to the benefits of brands promoting on banks with maximum reach.

This is some text inside of a div block.

Top 10 PSU Banks in India

We look at three sets of data to determine which are the top ten public banks in India, partially shedding light on the importance of a customer-centric approach.

This is some text inside of a div block.

Discussing Customer Loyalty and the Factors Affecting it

Customer loyalty is non-negotiable for business growth. But customer retention seldom tops the list of priorities for businesses. We explore this gap and ways to bridge it.

This is some text inside of a div block.

Exploring the Effects of Gamification in Banking

Major banks are concerned about the rising competition and dropping customer engagement. Can gamified user experiences save the day? Let’s find out.

This is some text inside of a div block.

Is India Ready for Super Apps?

The perception that odds are stacked against Super Apps in the Indian market might hinder growth for such apps unless we redefine them to fit the Indian market.

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